In the past few years, the rise of social media has very much impacted the music scene as a whole. It has made finding new music a thousand times easier, but it also made it a thousand times harder for people to find your band specifically. The bands that stand out on social media sites such as Facebook, Twitter, and Tumblr are going to get more exposure on the internet. It is a great tool for when you are booking tours for your band as well. Just simply messaging a promoter through Facebook can get you a show in another state just like that. Be sure to watch for some promoters who want you to email them, because if you message them, they will not answer most of the time. This is something I really messed up with a lot when I first started booking tours for Goodbye, Goodnight. The key is turning those internet fans into the kind of people that will actually go to your shows.
With that being said, it brings me to my next point. DO NOT BUY ANY FORM OF LIKES. It is going to be quite obvious that you are purchasing likes when you have 20,000 followers on Twitter and still manage to draw about five kids in your hometown. Those numbers do not match up and people are going to notice.
The simplest thing you can do is just have everyone invite all of their friends to your page. It might annoy some people, but hey it is literally just clicking a button so why not go for it. A technique that some use, but we hardly find it anymore is spamming. This does get really annoying. If you are gonna message someone out of the blue that you have never met, at least start a conversation with them instead of just sending a copy and paste of all your links. Typically, it will just get opened and ignored.
Now, there are some bands you know who are super sick and actually do have a draw in their hometown, but only have like 200 Facebook likes after being a band for over a year. I mean you can always settle for that or really try pushing your music through Facebook groups and your personal pages. Every post by the band should be shared by every member of the band. Most of you share memes all the time, might as well share something promoting yourself. Facebook makes it hard for people to see the things on your page so it is important for you to actually take a few seconds to hit share or retweet.
I am not saying I am a social media genius or even like the best musician in the world, but I do know that when you utilize social media more, it helps your band grow. Have photos taken of your live shows and upload them. People like pictures. Share your band's new music video on Facebook. I am not saying you have to upload the entire thing, but just like thirty seconds and a link to your band’s Youtube. This article was not meant to come of pretentious or anything like that, I just want every band to be the very best they can be.
written by kyle goffinet